Ashfaq Hussain

Ashfaq Hussain is a well-known name in the equipment industry of the UAE. He is a management professional holding 15 plus years of comprehensive rental industry experience with demonstrated ability to streamline operations and transform profitability and a solid track record of business start-ups and turnarounds.

He established Quality Equipment Rental LLC (QER) in 2007 and since then the company has become a well-known name in the rental of various products from earth moving equipment, power generation, air systems and lifting equipment.

He has recently partnered with Platform Basket which is a well-known Italian company manufacturing tracked self-propelled boom lifts and spider lifts with working heights from 13 to 43 meters, equipped with extendable tracks and simple and intuitive controls.

Ashfaq will be at the event to talk about the AWP industry’s challenges in the UAE market.