The best practices of the regional
work-at-heights sector & next
steps in its evolution

TBC, Dubai
Product Manager | JCB Sales Ltd


Mike Yates has lived and worked in the Middle East region for nearly 25 years, working in sales and business development activities for dealers and manufacturers after similar roles in the UK. Mike joined the JCB Sales organisation in 2006 and covers the territory from Lebanon in the west through to Pakistan in the east. His current role includes imparting product training to dealer sales staff across the region and business development work in both Iraq and Pakistan.

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